The Sales Manager – B2C (Non-Digital) will lead and manage Memento Exclusives’ Private Sales operations, focusing on high-value client engagement, database optimisation, and team leadership. With accountability for both commercial and operational performance, the role will oversee all B2C non-digital sales activities—driving revenue through curated outreach, client lifecycle planning, and best-in-class customer experience. The successful candidate will be responsible for transforming a growing client base into a repeatable, scalable sales engine for Formula 1.

Key Responsibilities: Private Sales Management & CRM Oversight Own and optimise the Private Sales pipeline, from outreach to conversion Lead the segmentation, cleansing, and ongoing management of the Private Sales CRM Develop and execute client communication plans and nurture sales cycles Introduce performance tracking for client activity, response rates, and conversion metrics Ensure all client data, notes, preferences, and orders are accurately captured and updated Client Engagement & Commercial Delivery Develop tailored sales strategies for top-tier clients based on buying history and preferences Lead product curation efforts in partnership with Product, Creative, and consignments to match client profiles Own weekly reporting on pipeline health, outreach success, and revenue performance Set and maintain pricing strategy and margin controls for all Private Sales activity Team Leadership & Sales Operations Manage the Private Sales and B2C Sales team on a day-to-day basis Set and review weekly/monthly performance KPIs and targets Coach and develop team members to drive proactive behaviour and client service excellence Streamline sales operations and ensure alignment across auction, retail, and consignment functions Inbound & Cross-Channel Sales Coordination Work with Marketing and Digital to optimise inbound lead generation Convert qualified digital leads into high-value Private Sales opportunities Contribute to strategic planning across non-digital sales channels (e.g. auctions, consignment, retail) Customer Experience & Relationship Management Act as the senior point of contact for key clients and collectors Design and implement a consistent high-touch experience for VIP clients Oversee gifting, follow-up, and retention strategies to deepen loyalty Introduce client feedback loops to inform product development and service design