Our client is an innovative EdTech start-up developing a cutting-edge web platform focused on soft skills development and career progression. They're positioned to make a significant impact in the talent development and educational technology sectors.

They are seeking a strategic Marketing and Sales Manager to own their go-to-market strategy, drive user acquisition, and scale their platform across B2C and B2B markets in the UK and Western Europe.

This is a unique opportunity to join at ground level and shape the commercial success of a next-generation platform with genuine social impact.

Location: London, UK

AS MARKETING AND SALES MANAGER YOUR RESPONSIBILITIES WILL INCLUDE:

Develop and execute a comprehensive marketing and go-to-market strategy targeting UK and Western European audiences Identify target market segments and optimal promotional channels across B2C, B2B, EdTech, and HR sectors Create an actionable roadmap for user growth, scaling, and commercialisation including lead generation and strategic partnerships Conduct competitive analysis and guide pilot rollouts with partnership opportunities Own the ROI  metric and provide data-driven recommendations to continuously improve platform performance

THE IDEAL MARKETING AND SALES MANAGER WILL HAVE:

Based in the UK with deep experience marketing to UK/Western European audiences 4+ years in EdTech, SaaS, HR-related products, or learning platform marketing Proven track record of successfully launching and scaling tech platforms Strong analytical skills with hands-on experience managing digital marketing campaigns, PR, and product launches Excellent English communication skills and ability to collaborate effectively with remote and technical teams WHY JOIN THIS BUSINESS AS THEIR MARKETING AND SALES MANAGER?

Competitive remuneration package with flexible options including equity/project fee arrangements Become a founding marketing team member with significant strategic influence in shaping a platform with social impact Work with an experienced international development team on an innovative EdTech product Flexible collaboration options available (project-based or long-term engagement) Remote/flexible working arrangements available Armstrong Lloyd is a marketing specialist recruitment services provider. We specialise in the B2B SaaS space and have a variety of similar jobs available. We offer a personal service that will give you the best possible outcome in the recruitment process