BP DRINKS Lincolnshire, England, United Kingdom

BP DRINKS Lincolnshire, England, United Kingdom

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Base pay range

Job Title: Sales Development Manager

Reports To: Regional Sales Manager

Department: On Trade

Base Location: Field Based

Role Purpose

The Sales Development Manager is responsible for managing all free trade accounts within a designated territory. The role focuses on driving sales and profit by executing a clear free trade strategy.

Key Accountabilities

• Achieve volume and profit targets for own-brewed products
• Conduct effective territory planning and customer account management
• Generate new business to meet account acquisition targets
• Maximise sales across the product portfolio within existing accounts
• Leverage sales promotions and marketing materials to increase performance
• Build and maintain strong relationships with account stakeholders
• Secure trade through investment proposals that support customer growth
• Represent the product portfolio with passion and professionalism

Role Dimensions

• Budgetary responsibility connected to territory performance

Key Relationships

• External product suppliers
• Business owners and venue staff
• Brand and trade marketing teams
• Internal sales and customer support teams
• Technical and distribution services

Person Specification

• Excellent selling and negotiation skills based on trust and integrity
• Strong ability to identify and convert new business opportunities
• Structured, reliable sales approach with clear planning capability
• Proficiency in Excel and PowerPoint is desirable

Technical / Professional Expertise

• Experience in FMCG or similar sales environments preferred
• Background in account management and business development

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Industries

  Food and Beverage Retail, Wholesale Alcoholic Beverages, and Wholesale Food and Beverage

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