Overview

Sales & Events Executive – Reports to: Sales Lead. Working Pattern: Monday to Friday, 9:30am–5:30pm or 10:30am–6:30pm, with flexibility to work one Saturday per month. One remote day per week included. Hourly rate: £14.00 - £17.00.

A hands-on role for a Sales & Events Executive to join a fast-paced team within the hospitality sector, focusing on group reservations and private event bookings. This position involves managing a large volume of inbound enquiries, turning interest into confirmed business while delivering an outstanding customer journey from start to finish.

Success in this role requires a combination of commercial awareness, attention to detail, and excellent communication skills. The individual will be representing the business to a wide range of clients and must consistently deliver service that is engaging, personalised, and reliable.

Core Service Principles

• Efficient – Prompt, solution-oriented responses
• Genuine – Approachable and customer-focused
• Trustworthy – Clear, accurate, and proactive communication
• Engaging – Energetic, enjoyable, and professional

Role Objectives

The Sales & Events Executive will support ongoing revenue development across key areas, including:

• Conversion improvement from enquiry to booking
• Consistent outbound engagement
• Delivery against group sales targets
• Client retention and repeat business
• Enhancing spend per booking

Key Duties

• Deliver agreed revenue goals by actively handling enquiries and securing bookings
• Maintain in-depth understanding of all available event packages, tailoring proposals to suit specific client requirements
• Ensure timely, well-informed follow-up on all new leads, in line with internal response time standards
• Identify opportunities to enhance client spend through effective upselling
• Accurately manage booking processes including advance orders, payments, and confirmations
• Re-establish contact with dormant clients and encourage repeat engagement
• Provide routine performance reports tracking activity and outcomes
• Represent the business at relevant networking functions, familiarisation events, and client meetups
• Offer occasional support to customer service functions when required

Who You Are

We’re looking for someone who:

• Communicates clearly and confidently with clients and colleagues
• Brings a warm, enthusiastic attitude to the workplace
• Handles multiple priorities with structure and calm under pressure
• Has experience in sales within hospitality, events, or a similar field
• Enjoys relationship-building and creating standout guest experiences
• Shows initiative and a willingness to go beyond the brief

Success Metrics

• Personal contribution towards sales targets
• Quality and consistency of outbound engagement
• Speed and success rate of booking conversions
• Level of repeat bookings and customer satisfaction
• Collaboration within the sales team to achieve wider objectives

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